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Specialization Course in Political Marketing, Public Opinion and Electoral Behavior


 

To subscribe visit the site: http://www.cursoseeventos.ufmg.br/CAE/DetalharCae.aspx?CAE=7266

 

RESULT OF SELECTION

 

We inform the students selected for the course of specialization in Political Marketing. We ask everyone to keep your registration information updated. All registration information will be sent via email marketingpoliticoufmg@yahoo.com.br, any questions may be sent to the same e-mail or by phone (31) 3409-3823.

 

Bernardo Parreira Reis Carvalho

Bianca Silveira Christófori

Bruno Cesar de Mattos Pontara Nogueira

Bruno Santa Maria Delvaux de Matos

Carlos Henrique de Castro

Daniel da Silva Oliveira

Ébina Reis Silva

Edneia Fatima da Cunha

Ellen Valadares de Moraes

Gilberto Batista

Jaqueline Pedrosa Santiago

João Luís Chagas Ferreira

Joao Paulo de Souza Andrade

Jonathan Augusto Veloso Barbosa

Jonathan Maxuell Goudinho de Oliveira

Kelly Cristina Santos de Oliveira

Kerison Arnobio Lopes Santos

Maria Cristina dos Santos

Maria Gorete da Silva

Murilo Nunes Pinto da Costa

Paulo Vinícius Ribeiro do Nascimento Barbosa

Raphael Caldeira de Sales

Rosalin Xavier de Lima Mendes

Simone Mello de Paula

Viviane da Silva Queiroz Callazans

William Henrique Franca

 

INTRODUCTION

 

Social-political contexts in Brazil have changed in the past few years and, as part of this process, the media has increase their space as strategic instruments in electoral campaigns. Due to their capacity to intervene in the political sphere and in the formation of public opinion, the media has gained a relevant role in political campaigns, which have mostly migrated to television. Consequently, there is now a demand for the modernization of campaign instruments and for the training of professionals that work in the political and electoral market.

Thus, the Political Science department of Universidade Federal de Minas Gerais (DCP/UFMG) had the initiative of creating a Specialization Course in Political Marketing, Public Opinion and Electoral Behavior, in 2009. The purpose of the course is to prepare professionals capable of developing, supervising and analyzing electoral and political campaigns.

 

GENERAL GOAL

 

To promote the improvement of professionals of various fields of knowledge to operate in political marketing, supplying them with abilities to analyze political behavior and electoral strategies; develop, supervise and monitor political campaigns, based on the study of communication and media; and interpret and handle public opinion research.

 

SPECIFIC GOALS

 

> interpretar fenômenos políticos, analisando estratégias e cenários eleitorais;

> compreender a lógica da comunicação e dos discursos políticos veiculados na mídia;

> realizar produtos políticos na mídia televisiva e planejar esta produção;

> planejar e coordenar a campanha política em sua dimensão ideológica e pragmática;

> reconhecer os tipos de pesquisa quantitativa e as principais técnicas estatísticas utilizadas em pesquisas eleitorais;

> compreender o uso da pesquisa qualitativa no levantamento de imagens, problemas, aspirações e expectativas dos eleitores em uma eleição.

 

TARGET AUDIENCE

 

Professionals in the fields of management and social communication; journalists; publicists; graduates in Social Sciences (Sociology, Anthropology or Political Science); communication aides, politicians and candidates; analists of quantitative and qualitative surveys; higher education technications who operate or are interested in the fields of media, electoral processes and political campaigns.

 

OPEN FOR SUBSCRIPTIONS. For registration in the 2016 class, click here.

 

COORDINATION

 

Coordinator:

Helcimara de Souza Telles, Political Science Ph.D. by USP and Professor at UFMG

 

Vice-coordinator:

Bruno Wanderley Reis, Political Science Ph.D. by IUPERJ and professor at UFMG

 

SYLLABUS

 

Module I: Electoral Behavior and Party-Political System

Introduction to political marketing

Public opinion and electoral Studies

Political culture, values and democracy

Political parties, party systems and electoral systems

Political institutions

Electoral geography and electoral geomarketing

 

Module II: Strategies for Political Communication in the Media

Media, internet and elections

Political discourse and persuasion

Political advertising: traditional models and radio

Production of campaigns for television

 

Module III: Public Opinion Research

Research methodologies: qualitative research (focus group)

Research methodologies: quantitative research (surveys)

Techniques for analysis of quantitative data

 

Module IV: Planning and Coordination of Political Campaigns

Management of electoral campaigns

Electoral law

 

TEACHING STAFF*

 

Professors

 

Dr. Carlos Ranulfo – UFMG

Dra. Cláudia Féres – UFMG

Dr. Fernando Filgueiras – UFMG

Dra. Graziela Mello Vianna – UFMG

Dra. Helcimara de Souza Telles – UFMG

Dr. Juarez Guimarães – UFMG

Dr. Marcus Abílio Pereira – UFMG

Dra. Regina Helena Alves da Silva - UFMG

 

Collaborators Professors

 

Dr. Antônio Lavareda - IPESPE

Dr. Cloves Luiz Pereira de Oliveira – UFBA

Dr. Emerson Urizzi Cervi - UFPR

Dr. Gustavo Venturi – USP

Dr. João Francisco Meira – VOX POPULI

Dr. Malco Camargos – PUCMinas e Instituto Ver

Dra. Marta Mendes da Rocha - UFJF

Dr. Pedro Santos Mundim - UFG

Dr. Rubens de Toledo Junior - UNILA

Dra. Sônia Terron - IBGE

 

* There may be eventual changes in the teaching staff without previous warning, always in compliance with the necessary qualifications